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Write in the active voice – use verbs when and where you can, less passive Avoid cliches – e.g: location, location, location! Ensure your text highlights the benefits and points of difference [...]

Repeatedly there are many common grammatical errors and misused words published in online property editorials and social media posts…it is not a good look for any Agent, because ‘old-school’ or [...]

Establishing and maintaining connections with your local community is a critical part of growing your brand as an agent; many agents live where they work, for those that don’t – it is absolutely [...]

It is virtually Easter-Eve, no doubt you’ve noticed the hot cross buns along with masses of chocolate eggs and bunnies, in our supermarket aisles over the past few weeks (if not months); and it’s [...]

You have done the hard work – you have prospected, you have secured a listing, you are now ready to market it.  The photography is booked and now it is time to write some exciting, [...]

We are all spending a lot of time and resources on social media posts, particularly in the property business, because there’s little that’s more photogenic than glossy real estate photos.  [...]