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The super-selling season is just weeks away, and NOW is the time to get organised…don’t wait under you are snowed under, start preparing today to ‘be prepared’ tomorrow! How can we help? At [...]

The short answer is no. The benefits of the writer not visiting are below: More cost-effective – an onsite visit is charged at a higher rate. More time-effective – the writer can create the copy [...]

Many Agents have a preferred method of writing their property copy – some use bullet points, some use editorial, some combine both. The format is sometimes dictated by your company style guide, [...]

• Write in the ACTIVE voice by using lots of VERBS • Avoid CLICHES • Ensure your text highlights the BENEFITS and the POINTS of DIFFERENCE • Create WORD PICTURES/SCENARIOS • Include a [...]

Last week we emailed you the attached brochure to assist you to sell professional copywriting to your clients as part of a campaign’s VPA. We have had a fabulous response from agents across [...]

We realise that prospecting for listings is one of the most challenging aspects of being an agent; when you secure the business, the next challenge is to sell VPA…quite often this can be quite [...]