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When it’s time to write your marketing copy, make sure you inject your prose with energy and vibrancy. Bland, pedestrian, cliched copy is not going to assist the buyer to get excited about the [...]

Repetition, that is, avoiding it; is one of the key challenges when writing your property copy. Sure, you want to sell the message in as many ways as you can, and we all know via advertising that [...]

One of the questions some Agents ask us, is ‘how does the writer create the copy without physically visiting the property?’. The answer is, through you; through the information you provide. If [...]

In 2003 English author Lynne Truss published a book that took the world by storm, ‘Eats Shoots and Leaves’ – a tome about punctuation: its importance, its misuse, and its even its history. No-one [...]

Well, it’s only a matter of weeks now before the big red fella heads down under with his sack of goodies, followed in a matter of only days with the popping of corks as we welcome a new year in; [...]

Whilst we generally like to spruik the term ‘write about what you know’; even this can be time consuming when things are manic, and despite your best intentions and carefully planned ‘ideal [...]