Our Blog

Time and time again the following words are used in property marketing copy with the incorrect spelling or meaning. See below for a few very common examples. Complement vs Compliment: Complement [...]

We have all heard the saying ‘less is more’ and this is generally true in all marketing; none more glaringly obvious than signboard text. Picture signboards are generally accompanied by a couple [...]

Tips for Writing Effective Property Copy: Write in the ACTIVE voice by using lots of VERBS Avoid CLIC HES Ensure your text highlights the BENEFITS and the POINTS of DIFFERENCE Create WORD [...]

Whether sending out regular newsletters electronically via email or letterbox dropping hard-copies around your farm area; it is important to ensure that the information is accurate, of relevance [...]

A few weeks ago we conducted a survey about what challenges Agents find when writing marketing copy, and number three on the list was ‘effectively highlighting the benefits’. When writing your [...]

Many Agents have a preferred method of writing their property copy – some use bullet points, some use editorial, some combine both. The format is sometimes dictated by your company style guide, [...]