0420-309-337Your Real Estate Copywriting Professionals

About Professional Property Copy

Established in 2012, Professional Property Copy (PPC) is the brainchild of former award-winning Real Estate Agent and entrepreneur Natalie Atkinson who combined her marketing and sales expertise with journalist Joanna Jones to create an on-line copy writing solution for property professionals nationwide.

Natalie Atkinson

Natalie Atkinson is a former award-winning Agent who established a successful career on the Sunshine Coast working for several high profile Agencies.  After her first child was born, Natalie focussed on building property-related online businesses supplying Agents with goods and services.

 

Natalie has several on-line businesses, including Real Display Boards (RDB) and Professional Property Copy (PPC), which have generated a solid income so she can stay at home and look after her two young children, whilst actively marketing her businesses from home.   After working as an Agent herself, and speaking with colleagues and industry peers, Natalie identified that writing copy was one task many Agents struggled with, mainly due to the time invested in completion; the seed was planted, and PPC was born.

 

The public face of PPC, Natalie liaises with the Agents, markets the services, distributes newsletters and actively researches and brainstorms additional copy-related services that may be of benefit to industry practitioners.

Joanna Jones

Joanna Jones holds a Bachelor of Business-Communication from QUT, majoring in Journalism and Public Relations with Distinction. Graduating in 1991, Joanna has spent most of her career working as a newspaper journalist both overseas and in Australia. Joanna has worked for the Sunshine Coast Daily, and was Editor of the Sunshine Valley News (community newspaper) for eight years.

 

For the past seven years, Joanna has been working in the property industry using her communication skills to write copy for real estate agencies; including property editorials, media releases, agent profiles, website content and award submissions. Joanna’s clients were originally Sunshine Coast based, but she now writes for Agents Australia-wide.

 

Joanna’s copy aims to complement the photographs, demonstrating the benefits of the property and capturing the individual ambience of each home. From million dollar properties through to two bedroom apartments, Joanna illustrates each property’s selling points and uniqueness; this copy, combined with professional photographs, aim to generate enquiry.

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