0420-309-337Your Real Estate Copywriting Professionals

Sell the Benefits

Home / blog / Sell the Benefits

Sell the Benefits

In blog

A few weeks ago we conducted a survey about what challenges Agents find when writing marketing copy, and number three on the list was ‘effectively highlighting the benefits’.

When writing your copy it is critical to ensure the KEY message is at the very top of the copy, reflected in the headline and encapsulated in the first sentence. Use the principle of news writing, which is the inverted pyramid style, whereby the first sentence is the essence of the narrative; if the reader is only going to read a few sentences (which is highly likely), then the punch has to be delivered straight away.

A property can have many features, but it is important that the most significant or tantalising benefit is communicated strongly to attract the attention of the market.

Recent Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search